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PRE-ORDERS: HOW THEY WORK AND WHY THEY MATTER

Your book’s metadata is now live. That means the cover and essential details about your book are visible across major retailers—our website, Bookshop.org, Barnes & Noble, Amazon, and more. On each of tho ...

WHAT ABOUT THE EBOOK?

Unless your contract specifies otherwise, there will be an ebook edition of your book. We will make ebook editions available on various retail and library platforms, including Amazon’s Kindle, Barnes & Noble, Go ...

CONFERENCES AND CONVENTIONS

I’m attending a conference/convention and want to get the word out about my new book. Who do I contact about promotional materials? 

  • Email Marketing Assistant and Exhibits Coordinator Joey Brown and let ...

WHAT CAN I DO TO HELP MY BOOK SELL ON AMAZON?

Much of what Amazon needs to sell your book successfully will already be supplied in our metadata (see WHAT IS METADATA, AND WHY IS IT IMPORTANT?)

Here are some extra steps to help Amazon sell even more ...

HOW DO I SPOT A SCAM?

As if writing and publishing were not hard enough, we find ourselves helping our authors avoid diabolical scams after a book has been available. Have any of these happened to you recently?  

  • Have you ...

CAN I SELL MY BOOK FROM THE TRUNK OF MY CAR?

Yes! When your book is published, especially in that first year, it’s a good idea to keep six to twelve copies handy. Opportunities come up; old colleagues show up. When they ask, “Where can I buy your book?”, don’t let them get away!  ...

A BOOKSELLER SAYS THE BOOKSTORE CAN’T GET MY BOOK; IT’S NOT AT INGRAM. WHAT DO I DO?

First, be polite and calm. You don’t want to be remembered as “the difficult author who threw a tantrum in my bookstore.” That won’t sell any books or win you readers. 

Your book is available at Ingram ...

SOME NOTES ABOUT BOOK FESTIVALS

In your marketing questionnaire we asked you to “List book festivals that you are willing to travel to at your expense and that have featured books like yours.” Willing to travel at your expense needs ...

HOW TO MAKE AN ELEVATOR PITCH AND CREATE Q&As

You’ve written a book that spans hundreds of pages. Now comes the challenge: how do you talk about it clearly, compellingly—and concisely? 

Crafting a strong elevator pitch and a brief Q&A are two essential ...

ALL ABOUT MY BOOK’S PUBLICATION DATE

When your book’s metadata is initially exported to the world, it includes a scheduled publication date which is typically about nine months away (this timing may vary slightly for some books). Also, at th ...