BEGIN BUILDING YOUR SOCIAL MEDIA PRESENCE
DEFINE YOUR AUDIENCE AND RESEARCH WHERE THEY ARE ACTIVE
WHAT IS METADATA, AND WHY IS IT IMPORTANT?
PRE-ORDERS: HOW THEY WORK AND WHY THEY MATTER
WHAT TO DO WHEN MY BOOK IS READY FOR PRE-ORDERS
WHAT CAN I DO AT AMAZON TO HELP SELL MY BOOK?
HOW TO MAKE AN ELEVATOR PITCH AND CREATE Q&As
THINKING ABOUT A BOOK SIGNING? THINGS TO CONSIDER
WHAT ARE SOME THINGS I CAN DO TO HELP WITH PRE-ORDERS?
WILL I HAVE GALLEYS OR ADVANCE COPIES OF MY BOOK?
MARKETING MATERIALS AND WHEN I MIGHT EXPECT THEM
HOW DO I SCHEDULE AN INTERVIEW?
HOW DO I SUPPLY PROFESSOR CONTACT INFORMATION FOR COURSE ADOPTION PROMOTION?
Keep publicists informed of events, interviews, etc.
Who approaches stores for dates?
How long after the posted pub date should I plan my signing? Will my pub date change?
what can you do to promote your new book?
Comp copies for me. Comp copies for contribs. Who do I pester instead of marketing?
CAN I SELL MY BOOK FROM THE TRUNK OF MY CAR?
HOW DO WE PROMOTE YOUR BOOK FOR COURSE ADOPTION?
A GIFT STORE, A COMICS SHOP, A BAIT SHOP, A FURNITURE STORE WANTS TO SELL MY BOOK. WHAT DO I DO?
A BOOKSELLER SAYS THE BOOKSTORE CAN’T GET MY BOOK; IT’S NOT AT INGRAM. WHAT DO I DO?
Submit to awards CM and ES
Keep UPM informed of any reviews, events, awards, and conference participation
UPM will share reviews and other publicity materials
Send any additional review copy requests or follow-up leads to your UPM publicist CM
SOME POINTERS ON SIGNING ETIQUETTE SY and CM
HOW TO MAKE THE MOST OF EXHIBITS AND CONFERENCES
SOME GENERAL ADVICE ABOUT BOOK TALKS
HOW TO MAKE A BOOKSTORE LOVE ME: SOME DOS AND DON’TS